1. Professional Commercial Photography helps in Selling a Product
Whereas advertising photography focuses on a concept or theme and various things simultaneously, commercial photography concentrates only on the product and strives to show either its design or use of the product. The idea is to make the product the main attraction and to tempt customers to purchase it.
2. Professional commercial photography helps in Promoting a Business
In this case, the business is taken to be a single product and highlighted in the photo. A few aspects of the business can also be focused in commercial photography. For eg., shooting the office building of the business.
3. Professional product photography includes Food Photography
In businesses like restaurants or culinary sections in magazines, food photography comes into use. The focus in these photos is generally on the food, menu or the venue.
4. Product photography includes Fashion Photography
One of the most famous types of commercial photography, Fashion photography is used in both advertisements and magazine editorials. An e.g.,. is catalog photos which show the complete detail of clothing.
5. Professional commercial photography includes Portrait Photography
This type includes individual and family portraits, wedding photos, etc. aimed to focus on an individual or a group. And though it is not so easy to imagine this type as part of product photography, it’s very famous and is a service provided by a lot of people and photography outlets.
Advice to Improve Your Professional Commercial Photography Skills
Product Photography gives a lot of importance to skill and accuracy, and so, needs to be done in such a way that it appears professional rather than casual.
The following tips can help:
1. Appropriate Lighting
As applicable to other types of photography, the correct type of lighting is vital to a fruitful commercial photography. It is important to highlight the best of the product, and improper light can create undesirable effects like shadows and reflections that can mar the picture.
You might want to contemplate making use of strobe lighting or handle the camera shutter to make use of the lighting.
2. Create Great Setup
A successful commercial photographer understands the importance of establishing the perfect ambiance for the product in focus depending on the ambient conditions. For example, sometimes minimalist shot is the best choice while at other times a more dramatic shot including bold light and background can be more effective. And hence, creating the appropriate ambiance can create a great photo.
3. Making Use of The Angles
If you’d like to shun the boring front-on shots, it is advisable to click multiple angle shots of the product. This can produce a fresh take on conventional products while generating an exciting result using Commercial Photography.